The cloud storage company opted for an abstract box over a literal one. Not to mention, the line-drawing logo creates fun opportunities for animation.ĭropbox made a small update to its blue box logo, with positive results. They embody simplicity and result in bold, graphic visuals on brand clothing and merchandise.The mascot stands out in the brand’s blue color scheme. Monoline drawings are a hot logo design trend right now. Stand and Marvel of Melbourne, Australia, created this polished minimalist mascot to make Huski the friendly face of mountainside delivery. ![]() So it’s no surprise the company chose a playfully majestic husky dog to represent the brand. Mozilla has infinite options for recoloring the design, and the visual impact remains just as powerful.Įuropean startup Huski is an online food store that delivers meals to vacationers at ski resorts in the Alps. The end result is a mellow slab serif typeface and a classic black-and-white color scheme. Johnson Banks agency in London developed the logo, but Mozilla publicly shared early concepts to get crowdsourced feedback. True to its open-source roots, Mozilla listened to the internet community before finalizing a design. What better way to stand out as a leader in internet software development? This familiar URL language is a core part of every web address. A colon and double-forward slash replace the letters “ill” in Mozilla. The Mozilla Corporation got it right with a recent logo redesign featuring familiar web symbols. Wordmarks often fall to one end of the spectrum - too dull or too abstract. Square logos are easy to recreate as small app icons and profile photos. ![]() The topsy-turvy initials shake up your expectations, but never lose readability.Īt the same time, the design is grounded by a conventional shape. Fashion is all about rethinking familiar silhouettes and aesthetics to get something new. The logo of Iceland’s premier fashion festival is a perfect example of a memorable monogram. Whodunit? Studio Sutherl& in London designed the logo, which launched on the anniversary of the author’s birthday. The upper portion forms a tilted question mark - fitting for a genre about secrets and riddles. Take a second look, and you’ll see the curved lower portion is also a lowercase “C” for Christie. That’s why the company liked the idea of having clever elements “hiding in plain sight,” says Chairman and CEO James Prichard.Īt first glance, you see a lowercase “A” for Agatha. Christie is widely known for her witty mystery novels filled with suspense and adventure. The updated logo for Agatha Christie Limited is the definition of effortless nuance. AnswerIQ can easily use the mascot as a standalone mark in brand images and animations. Full of whimsy, the parrot fits with the colorful visuals throughout the startup’s website. Simple shapes come together in a fun design with the colors restricted to their own zones. Simply put, chatbots mimic human speech just like a parrot.Īlthough the logo has a vibrant color scheme, the colors are balanced in placement and temperature. In this case, tech startup AnswerIQ used a parrot to represent AI technology that produces automatic responses to common customer questions. A good mascot should have close ties to the brand name or business operations. Mascots are among the most distinctive logos, so they can make brand visuals stick in a customer’s mind. Check out our picks for some of the best logos of 2017. We also stuck to logos for real organizations that are actively promoting a brand.
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